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CANTON, Mass.–(BUSINESS WIRE)–The Rockport Company® (www.rockport.com) is appreciative to advertise the barrage of a new all-around chip business attack for the Spring 2013 accumulating on April 1, 2013 showcasing their failing footwear. Entitled “Lightness,” the cornerstone of the attack consists of a abbreviate documentary blur (https://www.youtube.com/watch?v=f3tGJ7Wf-Oc&list=UUFkcGvtggEhrT6LOV2YiDew&index=9) that showcases that with failing and adjustable footwear, consumers can Do More, Be Added and Alive More.

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Rockport believes in cossack that allows you to move advisedly throughout the day in appearance and comfort. They architecture cossack not aloof for a concrete sense, but additionally for affecting well-being. With a shoe alternative that emphasizes animation and abundance attributes, you are able to advance a added active, absolution life. Through connected analysis and development in the failing category, forth with the admixture of sports technology and style, Rockport continues to be a accurate baton in this category. It is their mission, to consistently drive analysis to accompany some of the best failing shoes accessible to the market.

The different appearance of Rockport shoes are that although they are failing and flexible, they do not cede style, abundance or backbone and anniversary brace is alloyed with ADIPRENE by adidas action technology, acceptance you to move calmly throughout your active day. Rockport’s aesthetics of “Style Fabricated Comfortable” is the shoe authoritative aesthetics for all products. All articles are advised for appearance and engineered for comfort. Because these appearance are the amount angle of Rockport’s ancestry and shoe authoritative expertise, Rockport capital to actualize a abbreviate blur to back animation in attitude as able-bodied as in footwear.

“Through the failing technology that we absorb in our shoes, we appetite to accord our consumers the abandon to move – movement not aloof in the concrete faculty but additionally in the abstracted faculty – to breach borders, to breach through, to achieve,” says Dani Tschuemperlin, Chief Business Officer, The Rockport Company. “We about accept a abstract accord to our shoes but this abstraction of abandon is what we appetite to represent as a brand. At the end, we appetite to accredit our consumers to do more, be added and alive more, aloof by cutting Rockport.”

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Rockport’s Spring 2013 “Lightness” chip attack includes Digital, Social, In-Store and PR which will admission on April 1st. A Animation Challenge will be conducted, demography abode in-store, and allows macho and changeable barter about the apple to counterbalance their accepted failing shoe adjoin a agnate Rockport shoe – if the customer’s shoe is lighter, they will accept 20% off the Rockport failing shoe, and with any agreement the chump receives a shoe affliction kit.

The Spring 2013 Rockport accumulating will be awash at Rockport food worldwide, Rockport.com and baddest retailers worldwide, alpha April 2013.

Rockport Spring 2013 Featured Men’s Products:

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truWALKzero Wingtip – Pick it up, and you’ll marvel. Flex it, and you’ll be astounded. The truWALKzero Wingtip is one of the lightest shoes we’ve anytime made, after sacrificing an ounce of comfort. We’ve taken out every accidental aspect to architect the airiest shoes imaginable.

Business Lite Bike Front: This appearance is ultra-lightweight, but all business. Whether you’re hitting the sidewalk or aggressive the accumulated ladder, the Business Lite Bike Front will get you there in failing abundance day in and day out.

RocSports Lite Mudguard: The RocSports Lite Mudguard with exceptional and accessible to apple-pie abounding atom leathers, bedlam high and ADIPRENE by adidas action technology cushioning keeps you beautiful and adequate all day while still belief beneath than the boilerplate active shoe.

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Ledge Hill Saddle: The Ledge Hill Saddle celebrates that archetypal bookish appearance affiliated with a engineered abundance and design. Its failing cut and addict EVA sole, added with the ADIPRENE by adidas abundance technology makes it the absolute dress accidental shoe for any occasion.

Summer Tour Boat: Bandy off the shackles of socks this summer with the Summer Tour 2-Eye Boat, with its unlined high that allows it to be beat barefoot and molded ADIPRENE by adidas absorptive heel for all day comfort.

Clearview 2 Wing: The Clearview 2 Accumulating combines failing architecture and ADIPRENE by adidas technology alloyed soles to acquiesce abounding bottom movement in absolute abundance whether you bandy them on with a brace of shorts for the esplanade or go acute accidental with a brace of jeans at the office.

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Rockport Spring 2013 Featured Women’s Products:

Franja Ballet: Cool and breathable, alloyed with ADIPRENE by adidas technology for shock-absorbency, the Franja Ballet has cushioning that conforms to the appearance of your bottom for a alone fit. You may admiration how we can clasp so abounding appearance into such a small, failing blooper on. Beneath is more.

truWALKzero Wingtip Oxford: So adequate and light, acknowledgment to ADIPRENE by adidas cushioning technology and architecture capacity like a lower contour and bedlam collar and argot to anticipate blisters and applique bruising, you may balloon you’re cutting our truWALKzero Wingtip Oxfords until one of your accompany animadversion how beautiful they are.

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Etty Laced Boat Ballet: Flats that are annihilation but that, our beautiful and anatomic Etty Laced Boat Ballet will accept you absence amid burghal engagements with their heel attention shock-absorbing ADIPRENE by adidas soles. And back you’re done, they’re apparatus washable, so you can artlessly bandy them in and they’ll be accessible to skip addition day.

About Rockport

The Rockport Company, LLC, is a arch cast aural the adidas Group accumulated portfolio and one of the best recognized footwear brands in the United States. Rockport has a ancestry of addition and offers stylish, adequate cossack for men and women worldwide. The Rockport Company, LLC, was accustomed in the United States in 1971 and is headquartered in Canton, Massachusetts. The aggregation currently distributes cossack to added than 55 markets worldwide. For added information, appointment www.rockport.com.

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