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Given its perennially fest-ready accordance and airy skin-baring silhouettes, you’d peg Show Me Your Mumu as a born-and-bred LA brand. In fact, the characterization was dreamed up in 2009 by then-NY-based founders Cammy Hebert and Cologne Shmidt during a Miami vacay, area the two DIY’d their actual own muumuus.
Famous admirers like Alessandra Ambrosio, Rosie H-W, and Kendall Jenner can still acknowledge the Golden State for the label’s beginnings—New Orleans-raised Hebert and Newport Beach-born Schmidt met as undergrads at UC Berkeley. After active and alive in New York (and affairs Mumu on the side), the acute duo absitively to accompany SMYM full-time and relocated to Venice.
Although we apperceive area the beautiful brace cast to arctic in their littoral nabe, we capital to see contiguous area the bewitched muumuu-making happens. (Originally spelled “mu’u mu’u” in Hawaiian, the girls autonomous for a beneath adaptation to fit their beautiful reinventions.) Above, analyze the bright 4,000-square-foot Mumu Factory in Vernon and apprehend added about Hebert an Schmidt’s chance below.
You both met at UC Berkeley—what were your majors, and do you bethink the exact moment that you met?
Cologne: Afore we met at UC Berkeley, I had met one of Cammy’s friends, and she approved to ‘set us up’ as friends. I concluded up affair Cammy on one of the aboriginal canicule of school, and we knew anniversary other’s names through the attempted ‘set up.’ We laughed and accept been accompany anytime since. Cammy was a Film Theory major, and I was a Business major—not absolutely fashion, but they didn’t accept that above at Berkeley.
What were you accomplishing afore creating the brand?
Cologne: We were attached in NYC, both alive in Appearance Showrooms. Cammy formed for Contemporary PJK and Elizabeth & James, and I formed for Calvin Klein. We started Mumu on the side, and acclimated the abilities we abstruse from the showrooms.
What aggressive you to backpack from New York to Venice?
Cammy: We began affairs our mumus on our online store, and bound accepted what bare to be done. We abdicate our jobs and began active Mumu abounding time. With the admonition of one of our business advisers Peter Koral [of Koral Denim], we confused to Venice to aftermath the band in city LA and run the business from California.
Who or what are the inspirations abaft your designs?
Cammy: We are consistently aggressive from our Mumu travels, and our lives in Venice. We’ve created a cast that encompasses the airy Mumu lifestyle; girls accepting fun and actuality themselves. Girls who abrasion Mu and our own Mumu aggregation will abide to affect us and our designs everyday.
Describe a archetypal day in your Vernon Mumu Factory. What’s the architecture action like, and who does what?
Cologne: Cammy and I both do best of the artistic assignment together—the design, the photo shoot inspiration, and the t book creation, but we still do altered things. Cammy is in allegation of the broad side, and I am in allegation of the e-commerce.
We accept amazing teams in abode that accomplish the Mumu apple go round—production, sales, e-comm, and design. There is a accomplished agglomeration of Mumu Girls (and a few Mu Men now!), who assignment adamantine in the appointment for the brand. We accept a dream aggregation and we all accept so abundant fun.
What in accurate do you adulation about your space?
Cammy: We acclimated to assignment in a tiny Venice garage, so we adulation actuality in an organized amplitude area we accept the allowance to actualize and assignment alone on our own projects. We accumulate the appointment VERY bright and Mumu-fied to ensure we are consistently reminded of the adolescent and agitative cast we are a allotment of.
What’s your bestselling book so far?
Cammy: Apparently the aboriginal Peacock print. We launched it with our aboriginal collection, and it is still a fan favorite. We additionally adulation our Accomplished Mu Apple Map print, and our Lady Rose print.
What mumu styles will you be active in this summer and how will you abrasion them?
Cammy: We alive in our Circus Mini Dresses, and our new Heather Halter Maxi Dress. We adulation the new Mumu Cut-Offs jean shorts, and our Berkeley Bell Bottom Jeans! They are abundant with all of our chiffon printed pieces.
What can we apprehend from the cast in the future? Do you anticipate you’ll anytime accomplish babyish mumus?
Cologne: We aloof launched Mumu Blue, our denim characterization online. We are currently alive on activewear, and soon, bikinis! Cammy and I are both accepting affiliated this year, so we are ablution Mumu Weddings with Bridesmaid dresses that we will accept in our weddings. Then, who knows, MiniMumu will apparently be next! With every new affiliate of our lives comes new Mu. As we grow, so does the cast and we are so advantageous to be on this chance together.
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