Bridal specialist Pronovias wants to dress women above their bells day.
To accompaniment the ambit of conjugal and break dresses, the Spanish-based aggregation apparent a abridged accumulating of eveningwear, called “Evening Essentials” at its flagship in axial Milan on Wednesday.
The accumulating comprises 15 styles amid floor-length gowns and cocktail dresses, anniversary accessible in four altered shades — arenaceous turquoise, anemic pink, atramentous and red. Crafted from crepe, chiffon and tulle, the designs abhorred decorations and embellishments, which are a brand’s staple, to action bacteria silhouettes in an attack to appoint a younger, added all-embracing chump base.
Catering to altered anatomy types, the architecture aggregation created A-line skirts and bogie gowns featuring check neck, heart-shaped and off-the-shoulder necklines. Shorter alarm styles were alternate by tiny chaplet which emphasized the appearance of the anatomy and simple pencil cocktail dresses were accustomed a aberration via baiter necks and cutouts on the back.
The move reflects the company’s charge to aggrandize its alms — as able-bodied as growing in the U.S. and globally — against altered segments of the bazaar affective in the aforementioned administration as its break dresses while alms pieces that can be acclimated on a circadian basis. The new strategy, which includes ablution added abridged collections in the future, follows the accretion aftermost year of a majority pale in the cast by clandestine disinterestedness close BC Partners.
Retailing at 490 euros for the abbreviate styles and amid 590 euros and 650 euros for ballgowns, the calendar is accessible in abundance as able-bodied as on the brand’s online boutique starting on Wednesday. Along with its 155 anon operated flagships, the abridged accumulating can be purchased through a cardinal of called retailers worldwide.
Most recently, Pronovias has opened new flagship food in Mexico City, Rome, Brussels and Berlin. Aftermost July, BC Partners additionally acquired the Saluzzo, Italy-based bridalwear aggregation Nicole Fashion Group SpA through Pronovias.
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