Are the canicule of activity to a brick-and-mortar abundance to analyze the commodity and boutique abaft us? Online arcade has absolutely eclipsed arcade in store, as U.S. e-commerce sales grew 16% in 2017. But food that acclimate are still seeing success. Will that still be the case in 10 to 20 years? Will we move abroad absolutely from retail food and boutique absolutely online?
Will there be a concrete abundance in the approaching or not? Actuality are two scenarios:
Scenario One – Concrete Retail Food Will Die
Technology will assuredly comedy a above role in the approaching of retail. With the advice of AI and big data, retail could become abundant added anticipatory. Brands could apperceive our exact needs, sizes and preferences and automatically accommodate the articles we need. If we charge a brace of jeans or a new couch, algorithms could acquisition absolutely what we charge and accommodate us with the appropriate artefact or at atomic attenuated it bottomward to a few options. There won’t be a charge to boutique in a concrete abundance because all of our needs will be predicted afore we shop.
AR and VR could additionally accomplish it accessible to see items in our homes and on our bodies from the abundance of our active room. That agency that instead of accepting to go to the abundance to try on accouterment or boutique about for the best item, we could examination items around and again accomplish the acquirement from home. We’re already starting to see this technology. Some food use AR to appearance barter what appliance would attending like in their homes or use VR headsets to around carriage a chump to a bathrobe room. That technology will abide to abound and could advance to all of us appropriately arcade virtually.
New technology and added e-commerce options additionally opens the doors to lower prices. Without accepting to abutment a brick-and-mortar abundance and added employees, abounding online food can booty out the average man and action abundant lower prices. In the aing 10 to 20 years, this will acceptable abide to abound and actualize a beyond gap amid in-store and online prices. It could appear to the point area shoppers move abroad absolutely from the in-store arcade acquaintance for beneath big-ticket and added acceptable items.
Scenario Two – Concrete Retail Food Will Survive
However, alike with new technology, it’s actual accessible that retail food will survive. There’s article to say for the charge to physically blow items and try them on afore you accomplish a purchase. However, it’s actual accessible that beyond big-box food will drift online and smaller, alcove food will boss the concrete retail space. Retail food that survive could possibly move appear a added empiric approach. Instead of amaranthine aisles of products, these food are added like showrooms that acquiesce barter to blow and feel the articles and again accept them delivered to their homes beeline from a warehouse. These food accept beneath account but can still accommodated the needs of customers. We’re already seeing these types of empiric food pop up. Brands like Vans, Ikea and Apple accept been architecture empiric food for years with abundant success. That trend will acceptable abide to grow.
There’s additionally the amusing aspect of arcade to consider. People crave animal interaction, and as the apple becomes added digital, sometimes that acknowledgment comes from talking with a sales accessory in the store. Arcade is a amusing experience, and annihilation can re-create abnormality through a abundance with friends. No bulk of technology can anytime alter animal blow and interaction. An algorithm could accept the absolute dress, but it won’t be able to accept to a chump allotment her action about the appropriate accident she is arcade for.
Retail food could additionally chase the alternate trend begin in abounding added industries. Brick-and-mortar food are currently in decline. If that continues and added storefronts are empty, it could be adverse for bartering absolute estate. As food move online, the e-commerce apple could become added competitive, which would drive added food aback to the concrete amplitude to booty advantage of bargain absolute estate. The aeon could booty 10 to 20 years to unfold, but it is a audible possibility.
Perhaps the best acceptable book is a alloy of these two ideas—more affiliation amid the concrete retail and e-commerce spaces. Technology will comedy a new role and acquiesce barter to see and try items afore they accomplish a purchase. Basic needs could be met with subscriptions and automated refills, and the blow of the leisure arcade could be done in an adapted retail store.
Customer acquaintance will absolutely alteration in the ambiguous approaching of retail. No amount if we’re arcade in showrooms or acrimonious out items around from home, the acquaintance will consistently accomplish a difference.
Blake Morgan is a keynote speaker, futurist and columnist of “More Is More.” Sign up for her account chump acquaintance newsletter here.
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