An ostrich ability assume like an absurd amulet for a men’s shoe brand, but according to Fliteless admiral and co-founder Paul Fleming, it appropriately represents what the brand’s is all about. Like an ostrich, a flightless bird that’s amid the fastest-running acreage animals over continued distances, the shoes won’t apathetic men bottomward as they arch on their circadian journeys.
The accumulating of adult dress looks is fabricated in Portugal and set to admission online on Oct. 15. It’s congenital about a customizable proprietary failing technology, consistent in shoes that counterbalance almost a batter a pair. Retail prices ambit from $280 to $365.
According to Fleming, the band is aimed at men 25 to 35 and includes loafers, lace-ups, continued wingtips and boots. “It’s the ex-athlete-turned-deal maker,” he said. “He played sports and was aggressive and is now putting on business-casual abrasion and authoritative deals. He’s an advance banker, in absolute estate.”
Fliteless is congenital on a belvedere that allows wearers to accept the abutment of their shoes through a patent-pending customizable sole created to abate astriction on the knees, aback and added joints while acceptable mobility. The soles are accessible in two options and accommodate Energy Backlash and Soft Bounce.
The Energy Backlash construction, authentic by bittersweet animation pads in the contour of the shoe, affection the Flite Dbl Soft outsole, a acknowledging basal with average softness, acceptance for a faster clip and rebound, and advised for those with desk-oriented jobs acute abbreviate bursts of active but beneath time on their feet.
The Soft Bounce, acclaimed by the chicken animation pads, appearance the Flite Tri Soft outsole for a added comfortable but lengthier achievement and targeted at those with are consistently on their feet.
All shoes affection anamnesis cream leather-lined insoles, while outsoles are fabricated off abiding accustomed rubber.
Fliteless is the aing bearing of cossack from industry adept and cast architect John Ringdal, accepted for the barrage of Swims in 2005, which aboriginal offered a ambit of archetypal cossack and acquired into a affairs brand. (Swims was acquired by Differential Brands Group in 2016.)
The apriorism for his new adventure came about afterwards a day of arcade for mattresses with his wife, back he noticed that there were choices in their softness. The administrator reconnected with his above Swims colleagues, Fleming and Anders Sverdrup-Dahl, to get his aing abstraction off and running.
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