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LOWER EAST SIDE, NY — Chain administration abundance Marshalls opened its doors on East Houston Artery beside Lower East Side figure Katz’s Deli Thursday.

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The cast opened a 21,000-square-foot beginning at the abject of a aflame new affluence address architecture that building over the 130-year-old eatery. It exemplifies the neighborhood’s decades-old attempt with attention its acclaimed dust and adjacency character, some longtime association say.

“It’s awe-inspiring seeing this shiny, big box abundance aing to Katz’s — I mean, if this isn’t a absolute archetype of gentrification I don’t apperceive what is,” said Joseph Herrera, 49, who has lived on Clinton Artery back 1996 and owns a accouterments abundance in Brooklyn.

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“We’ve absent so abounding restaurants, clubs, theaters that gave the adjacency soul. Then they’re aloof replaced by chains or angry into hotels. It’s unrelenting.”

(For added advice on openings and closing and added account in the Lower East Side, subscribe to Patch to accept circadian newsletters and breaking account alerts.)

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Marshalls opened to a arranged abode of locals calamity the store’s three floors — two of which are beneath artery level. Shoppers perused the store’s signature mix of accouterment and apartment goods. Employees handed out chargeless branded tote bags, baptize bottles and amoroso accolade with phrases such as, “Marshalls Your abruptness is waiting” and “Surprises are so refreshing.”

Several shoppers were aflame to accept the one-stop boutique in their backyard, alike if it was addition assurance of the neighborhood’s evolution.

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“Honestly, I’m absolutely blessed to accept a Marshalls here,” said Rachel Williams, 35, whose lived in the breadth for the aftermost six years and was attractive for a few sweaters for the fall. “It’s convenient. I feel a little accusable advancing here, but not abundant to not boutique here.”

In July, Target affronted city-wide ire back it opened an East Village beginning at E. 14th Artery and Avenue A with a apish CBGB awning, book outs of accommodation barrio and affected mom-and-pop storefronts. Abounding saw the aperture day pop-up as a awkward allotment of the neighborhood’s ability to militarist its products.

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Marshalls opened with simple decorations of dejected and white balloons surrounding the store’s entrance.

Marshalls at 197 E. Houston St. is accessible Monday through Saturday from 9:30 a.m. to 9:30 p.m. and Sundays from 11 a.m. to 8 p.m.

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Photos address of Caroline Spivack/Patch

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